Better than a kiss

2019 Ford trend report
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  • Almost 60 percent of Gen Z and Millennials interviewed for the 2019 Ford trends report have tried meditating.
    Almost 60 percent of Gen Z and Millennials interviewed for the 2019 Ford trends report have tried meditating.
  • Dearborn, Mich. — What can possibly top the feelings you get from watching your favorite football team win on the last drive or receiving an unexpected, passionate kiss from your beloved?

    The answer to these questions, plus several more important and revealing statements and data about Gen Z, Millennials, Gen X and Boomers, are found in the annual Further with Ford report. The recently released research focuses on behavioral change perspectives across generations and in various countries around the world.

    The Smart Mobile Waste Transfer Machines are highlighted in the report. A cousin to the SWIP Team’s Ford College Community Challenge project, the Istanbul program provides mass transit passengers an opportunity to credit subway cards with recycled aluminum cans and plastic bottles. Several other C3 projects that aim to improve agriculture production and to establish urban farms and their resulting eco-momentum are also highlighted in the seventh annual report.

    There are commonalities. Across the globe, 86 percent of the survey participants agreed: “Hope drives change.” Many of the same respondents agreed, “In the past year, I have taken small steps to improve my life.” And of those adults, 92 percent said they are still following through with the steps.

    The degree which technology pushes or pulls us to mobility solutions may differ across generations, but most participants agree, “Diverse opinions lead to positive change.”

    Heightened thrills, or buzz moments, such as rooting for your fave team or a delightful kiss, are eclipsed by roller coaster rides and a commute of a sports car, according to Ford research with neuroscientists and designers.

    Dr. Harry Witchel, Discipline Leader in Physiology, said, “A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day.”